Importance of Permission

SMS compliance regulations require merchants to have the following or similar legal verbiage in each of their subscription sources. Only import contacts if this verbiage was present at the moment of their subscription.

You are allowed to upload only contacts that have explicitly agreed and have opt-in to receive SMS and MMS marketing communication DIRECTLY from you. 


Note that only compliant contacts will be taken into consideration.

Information that you might be asked to provide is:

  • Previous SMS Provider
  • Opt-in Method & Screenshots
  • Opt-in Process
  • Privacy Policy / Checkout Screenshot

SMS compliance regulations refer to the set of rules and guidelines that govern the use of SMS marketing by businesses and organizations. These regulations are designed to protect consumers from unsolicited and unwanted text messages and to ensure that businesses follow ethical and legal practices when sending text messages to their customers.

There are various regulations that businesses must comply with when sending SMS messages, including the following:

Obtaining Consent: Businesses must obtain the express consent of customers before sending them any SMS messages. This means that customers must be informed of what they are consenting to and must actively provide their consent, rather than it being assumed or implied.

Opt-Out Mechanisms: Businesses must provide customers with an easy way to opt-out of receiving SMS messages, such as by replying to the message with the word “STOP.” This opt-out mechanism must be clearly stated in each message sent.

Message Content: SMS messages must not contain false or misleading information, and they must not be deceptive or fraudulent. Businesses must also clearly identify themselves in each message sent.

Frequency: SMS messages must not be sent to customers at excessive frequencies or times, such as outside of regular business hours.

Privacy and Security: Businesses must protect the privacy and security of customer data, and they must ensure that all personal information is collected and used in accordance with applicable laws and regulations.

Failure to comply with SMS compliance regulations can result in fines and legal consequences. Therefore, it is essential for businesses to ensure that they understand and follow all applicable regulations when engaging in SMS marketing.