How a Women’s Contemporary Brand Covert Their Customers into Their Own Mobile Subscribers

Meet Rivir

RIVIR, the name created after the founders most loved individuals R.R & V.R. The So Cal based brand launched the Young Contemporary line in 2019. The inspiration and prospect behind the project was to re- create the vision of fashion and how people suit up in today’s life.


How Rivir Create Commission Free Sales from Mobile Subscribers

In today’s digital age, eCommerce businesses are constantly competing with each other to attract and retain customers. One way to stand out from the crowd is to convert customers from other marketplaces to your own platform. That’s exactly what Rivir did by implementing SMS marketing to generate commission-free sales.

Rivir was facing stiff competition from other eCommerce platforms. Their customers would often compare prices and switch to other marketplaces, resulting in lost sales for Rivir. In an effort to reduce the impact of commission fees charged by other marketplaces and to increase customer retention, Rivir decided to leverage SMS marketing to encourage their customers to shop directly on their own platform.

Rivir began by building a list of subscribers who had opted in to receive SMS messages from their brand. They offered incentives such as exclusive deals and discounts for signing up. This allowed them to establish a direct line of communication with their customers.

Once they had a subscriber list, they began sending targeted SMS messages to their customers. They crafted messages that highlighted the benefits of shopping on their platform, such as lower prices and a wider range of products. They also offered exclusive deals and discounts to their subscribers to incentivize them to shop directly on their platform.

The results were impressive. By leveraging SMS marketing, Rivir was able to convert many of their customers from other marketplaces to their own platform. This not only helped to reduce the impact of commission fees but also increased customer retention.

One of the main advantages of SMS marketing is its high open rates. Unlike email marketing, which can be easily ignored or sent to spam folders, SMS messages are almost always read. This means that businesses can connect with customers more effectively and drive sales

Furthermore, the commission-free sales generated by the SMS marketing campaign helped Rivir to improve their profit margins. This allowed them to reinvest in their business, improve their product offerings, and provide even better value to their customers.

In conclusion, Rivir’s success story demonstrates the power of SMS marketing in converting customers from other marketplaces to your own platform. By offering incentives and providing a direct line of communication, they were able to build a loyal customer base and generate commission-free sales. This strategy can be applied to businesses across various industries and can be a powerful tool for increasing revenue and improving profit margins.


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