Frequently Asked Questions

What is Upccell?

Upccell is a B2B wholesale platform that allows users to directly communicate with buyers using SMS text messages, and send mobile catalogs/ linesheets to promote products and generate commision-free sales.

What is a text message campaign?

An SMS campaign enables you to send a text message to all of your subscribers at once. You can send new style catalogs, upcoming promotions and announcements to all of your buyers with a simple scheduling.


Unlike traditional e-mail marketing, text messages have a great advantage of having a 98% open rate and average responding time of 3 minutes. It is an efficient way to promote new products to buyers much more effectively than e-mail and receiving orders on mobile at the same time.

How does SMS and character count work?

SMS containing under 160 characters costs one credit. MMS (Multimedia Messaging Service – image) costs three credits. However, this number changes when you incorporate emojis or special characters. 


If your message reaches over 160 characters (or 70 with emojis and special characters), the message is sent as multiple SMS messages. However, subscribers only see one message. You will be charged for each sending message.


When the character count exceeds 160 characters, the first message length will be automatically reduced to 153 characters. Each following message count will be limited to 153 characters.


Due to the encoding that is required to support sending emojis and special characters ( − ° ‘ « · ½ ¢ © ® ¶ ± ×), messages which contain these have a maximum character count of 70. Single emojis can take up 2 – 7 characters in your message. This can lead to extra SMS count even if the total character count doesn’t reach full 70 characters. Check the number of SMS counts next to the character counter for the accurate number of SMSs used. If you exceed 70 characters in a non-latin message, each following message will be reduced to 66 characters.

Why can't I add a subscriber with a non-US mobile number?

Upccell allows contacts who have US mobile numbers to send campaigns and conversations. We are unable to accept non-US numbers, landlines, or VoIP numbers.


Non-US numbers

A Non-US number refers to a phone number that is not assigned within the North American Numbering Plan (NANP), which includes the United States, Canada, and several other countries and territories. Non-US numbers may be assigned to mobile or landline phones and may include various country codes, area codes, and subscriber numbers depending on the location of the phone. Examples of Non-US numbers include phone numbers from countries such as the United Kingdom (+44), Japan (+81), Australia (+61), and many others.


Landline numbers

A landline number refers to a phone number that is assigned to a telephone line that uses a physical, wired connection to a local telephone company’s switching network. Landline numbers are typically associated with homes, businesses, and other fixed locations, and are also known as fixed-line or plain old telephone service (POTS) numbers. Landline numbers can be used to make and receive voice calls, and may also support features such as call waiting, caller ID, and voicemail. In contrast to mobile phone numbers, landline numbers are not associated with a mobile device and do not require a wireless connection to operate.


VoIP numbers

A VoIP number, or Voice over Internet Protocol number, is a phone number that is assigned to a user or device that utilizes internet-based calling technology to transmit voice communications. VoIP technology converts analog voice signals into digital data that can be transmitted over the internet, allowing users to make and receive voice calls using a variety of devices, including computers, smartphones, and specialized VoIP phones. VoIP numbers can be assigned to both individual users and businesses, and may include features such as call forwarding, voicemail, and video calling. In contrast to traditional landline or mobile phone numbers, VoIP numbers are not associated with a physical location or fixed line, and can be used to make and receive calls from anywhere with a reliable internet connection.

What other marketing features does Upccell provide?

You can use Upccell’s 1 on 1 conversation feature to chat with buyers to lead sales and manage customer services.


You also can perform SMS based CRM(Customer Relation Management). Enter all your customers mobile numbers from different channels and start marketing, sales, receive orders and provide customer service in one place.

How does catalog and order work?

You can simply create catalogs to showcase your products with Upccell’s easy-to-use built in tool. And you can share your catalogs using text message campaigns to your buyers right away.


Your buyers can open the catalog on their mobile device and start placing orders. Both buyers and sellers will receive an order summary and you can start processing orders.


Unlike other channels, there is NO commission taken from the orders generated on Upccell.

How do I collect more buyers to my mobile subscribers list? Why do I need to add more buyers to Upccell?

You can gather mobile phone numbers from the online sign-up form, wholesale marketplaces, showrooms and trade shows.


Unlike other B2B marketplace’s high sales commission, you only need to pay a service fee on Upccell.

What is the Upccell’s pricing plan?

There is a fixed monthly plan to use Upccell platform and additional pre-purchase message credits.


For pricing details, contact our experts today and receive free sign-up credits.

How do I register my account?

Fill out the contact form at and our representative will contact you.

If I can't find an answer to my question in this article, what should I do?

For any questions or support, please submit a request at

Upccell drives outcomes across all B2B industries. Beauty & CosmeticsFashion & ApparelFood & BeverageFitness & OutdoorsHealth & WellnessLifestyle & Home

Drive more sales with the most effective SMS communication platform for B2B customers - customer support, sales, marketing in one place.
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